First Insight | Retail's AI Tech Engine for Assortment, Pricing and Customer-Driven Growth

The AI-Powered Decision Engine for
Customer-First Products

Combining advanced AI with human insights, First Insight empowers retail leaders to make transformative, customer-driven decisions. With your customer’s voice at the core, our platform guides each step of the retail journey - from concept to market success - helping you anticipate demand and drive profitable growth.

Ask Your Customers

Drive Growth with Product Value Scores

At First Insight, we believe the best decisions come from listening to your customers. Our platform combines customer feedback with predictive Product Value Scores, helping you make proactive, data-backed decisions to eliminate low-demand items before they reach shelves. With this insight, you can protect margins, reduce markdowns, and reinvest in high-performing products that drive sustained growth. Say goodbye to guesswork and build a product lineup that truly resonates with your customer.

Insight Strategy & Planning

Optimize key strategy and planning decisions by leveraging focused consumer insights.

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Insight Design, Merchandising, & Sourcing

Guide your product development and assortment selections with powerful consumer data.

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Insight Pricing

The world’s only solution that provides a forward-looking demand curve for next season’s products based on zero-party consumer data.

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Insight Supply Chain Planning

De-risk your supply chain by optimizing your assortments based on consumer demand data.

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Insight Marketing & Selling

Increase conversion rates, drive more sell-in, and target the right customers for your products.

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“Art met science and a new brand was born.

francesca’s used customer-facing analytics in partnership with First Insight to bring franki by francesca’s to market in 103 days during a global pandemic.”

CEO, francesca's 

"We saw a 12% increase in sell-through for products tested with First Insight vs untested products."

Head of Digital Product
Marks & Spencer

RECOGNIZED BY INDUSTRY EXPERTS

Don't take our word for it; here's what experts have to say. As the pioneer of voice of customer software for retail, First Insight has consistently been recognized by the world’s leading analyst firms for over 15 years.