Company now enables global retailers and brands to make accurate new product selection and pricing decisions across multiple countries
PITTSBURGH , January 10, 2014– First Insight, the world’s leading solution provider empowering retailers and manufacturers to introduce the right new products at the right price, today announced a major expansion of its software-as-a-service platform. The First Insight solution now enables retailers to gain real-time consumer input on new products in multiple countries. This capability lets U.S.–based retailers with international store footprints make informed regional assortment and pricing decisions. The First Insight solution also now allows internationally-based retailers and brands to test new products in multiple countries while viewing results in their own native language.
This new First Insight capability is made possible by offering multi-lingual and multi-currency online consumer engagements, while also delivering its InsightSuite of merchant decision-making tools in multiple languages and currencies.
“We are ecstatic about the global opportunity for First Insight’s solution,” said Greg Petro, President and CEO of First Insight. “Over the last several months, we have been working with international retailers, and we have validated both the need and our ability to accurately select and price new products worldwide. With this new capability, First Insight is able to deliver the same robust predictive analytics to retailers around the world that we have been delivering in North America for years.”
First Insight invites retailers, manufacturers, media, analysts, and other attendees to learn more about these new capabilities at the NRF 2014 EXPO in booth #2548. Meetings are being pre-scheduled in the company’s conference room on the EXPO floor. Please contact Brady Dolan at Brady.Dolan@firstinsight.com or 724-759-7141.
About First Insight, Inc.
First Insight empowers retailers and manufacturers to drive new product success by introducing the right products at the right price. Through the use of online consumer engagements, the First Insight cloud-based solution gathers real-time consumer preference and pricing data and applies a predictive model to create actionable insights, which inform new product decisions. Companies use the First Insight solution to select the most profitable new products for improved sales, margins and inventory turnover. Implementing First Insight’s predictive analytic solution gives retailers guidance for product design, buying, assortment planning, pricing and marketing decisions. Customers include leading department stores, specialty retailers and manufacturers. For further information, please visit www.firstinsight.com.
Media Contact:
Michael McMullan
Berns Communications Group, LLC
(212) 994-4660
Company Contact:
Jim Shea
Chief Marketing Officer
First Insight, Inc.
(724) 759-7141
