Drumroll, please! 🥁 We’re thrilled to announce that First Insight, your favorite Voice of the Customer (VoC) retail solution, has achieved another remarkable milestone. We’ve been recently named as a "Major Player" in the IDC MarketScape: Worldwide Retail Price Optimization Solutions 2023 Vendor Assessment, (Doc# US49458922), March 2023. And guess what? It's our second year of being named a Major Player! 🎉
We believe this recognition further fuels our commitment to revolutionizing the retail sector. Picture this: the mighty duo of AI and consumer insights working seamlessly to arm retailers and brands with predictive insights they need to navigate product, pricing, planning, and marketing decisions. Our ultimate goal? To help you deliver products that don't just turn a profit but also create knock-your-socks-off customer experiences.
IDC MarketScape’s Evaluation Process
We deeply appreciate the rigorous assessment process conducted by IDC MarketScape, which evaluates solution providers within the retail price optimization market. This comprehensive process includes in-depth surveys and interviews with vendors, an examination of publicly available information, and insights drawn from end-user experiences. It provides an accurate, consistent and insightful comparison of each vendor's characteristics, behavior, and capabilities.
First Insight: Your Secret Weapon for Optimal Retail Pricing Strategies
Our CEO, Greg Petro, was delighted with the recognition: "We believe this acknowledgment by the IDC MarketScape for Worldwide Retail Price Optimization Solutions highlights the exceptional benefits our customers receive from our in-depth understanding of consumer demand and optimal pricing strategies." Greg emphasized the importance of addressing pricing complexities to achieve sales, margin, and inventory goals. He added, "Our continuous commitment to providing actionable insights is gaining industry recognition, and we couldn't be prouder."
Revolutionizing Retail Pricing with InsightSUITE
We're shaking things up in how retailers and brands approach and make retail pricing decisions. Our AI-powered platform, InsightSUITE, is at the forefront. It accelerates the process of retail price optimization by generating price/demand curves for hundreds of upcoming and current season items within just 48 hours. This empowers businesses to strategize pre-season price models, cost-engineering initiatives, and in-season promotions with confidence.
Unleashing the AI Magic for Retail Success
We're engaging consumers in interactive digital experiences and putting AI to work to help brands and retailers unearth hidden consumer desires, unlock potential, and steer data-driven decisions. Our mission? To ensure you have the tools you need to predict and respond to consumer demand swiftly and accurately. Our global customers regularly see increases of 4-10% in revenues and gross margins.


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The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.
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While the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.
Read the Case StudyWe're with you in the retail trenches, dedicated to ensuring your products hit the market at precisely the right time and price for maximum profitability. Your success is our priority.
Curious to discover how our retail pricing optimization solutions could fuel your success? Download our comprehensive Guide to Retail Price Optimization Software.
For more details, you can find the full IDC MarketScape report here.