Merchants are known for their competitiveness, impatience, and decisiveness. They strive to build the most successful and profitable assortments without relying on guesswork, random opinions, or wasting precious time.
Imagine knowing exactly what your target customers think about your lineup for the next season—from identifying which products are winners or losers to understanding what the market is willing to pay for them. Now, picture how much more productive your product line reviews with key influencers and decision-makers could be, free from the stress and influence of groupthink and peer pressure.
Envision replacing "I think" and "I feel" with "the customer thinks..."
You can do all of this with First Insight’s My INSIGHT Mobile App.
The My INSIGHT Mobile App is a powerful, purpose-built tool designed for merchants, designers, and planners who already use InsightSUITE. It brings users closer to their target consumers, accelerating learning and decision-making cycles in a private environment. This means you can enter line reviews better prepared and armed to make faster, data-driven decisions.
With the My INSIGHT App, merchants and other InsightSUITE users can easily compare their thoughts with those of their target consumers. From the home page, simply select the Insight you want to explore by tapping "Let’s Go." Rate and rank each item to filter out those unlikely to make the cut for your assortment and prioritize potential top performers. Users can also add comments or notes for future reference.
Quickly compare your rankings with those of your target consumers. Note discrepancies where your top choices do not align with the consumers' top picks or where items you favored received low value scores from consumers. This comparison allows you to see if your original instincts align with consumer preferences or if you need to modify or drop some selections.
The My INSIGHT App offers a range of benefits during the assortment-building phase
- Faster Decision-Making: Receive immediate notifications of consumer results—no need to wait for Insight results review or slide deck. Start preparing and formulating your plan before the line review.
- Better Understanding: Use a simple framework to quickly compare personal and consumer rankings, filtering personal biases while emphasizing managerial judgment.
- Objective Teamwork: Private, per Insight decisions and correlation with consumer inputs reduce the likelihood of "group-think" and biased team inputs based on what the leading manager might say.
- Collaboration: All line review attendees can assess the assortment, compare their thoughts with target consumers, and be better prepared, making meetings more efficient and effective.
- Faster Product Line Reviews: Transition from mere opinions to informed points of view, leaving modifications and optimizations to be discussed.
InsightSUITE places the customer at the center of every retail decision—from strategic planning and forecasting to product, pricing, planning, and marketing decisions—providing quantifiable improvements in sales and margins.
My INSIGHT is now available to InsightSUITE customers via the Apple App Store and Google Play Store. Simply download the app and log in to InsightSUITE. For additional information, contact a First Insight representative or reach out for a demo.
