When making quick decisions that affect, often, hundreds of items in any given assortment - the ability to quickly interpret vast amounts of customer feedback is crucial to staying ahead of the competition. Retailers are constantly searching for ways to better understand their customers’ needs and preferences, yet the sheer volume of feedback can be overwhelming. That’s where First Insight’s new InsightIQ Sentiment feature comes in—leveraging the power of generative AI to transform comment analysis and save valuable time.
Introducing InsightIQ Sentiment: AI-Powered Comments Analysis
Launched on September 29, 2024, our latest update to the InsightSUITE platform includes the new InsightIQ Sentiment feature. Designed to make results interpretation faster and more accurate, this AI-driven tool synthesizes consumer feedback in real-time, helping retailers transform vast amounts of open-ended responses into actionable insights.
Key Features: From Summarization to Sentiment Analysis, InsightIQ Sentiment is packed with powerful capabilities:
- Comments Summarization Per Item: Instead of manually combing through thousands of comments, retailers can now access a concise 2-3 sentence summary of customer sentiment for each item. This is a game-changer, especially when dealing with large product lines or seasonal assortments.
- Aspect-Based Sentiment Analysis: Want to know how customers feel about specific attributes like color, fit, or quality? InsightIQ breaks down comments into these key aspects, allowing retailers to make more targeted decisions on product improvements or marketing strategies.
- Automated Comment Translation: For global retailers, this feature automatically translates customer feedback, providing insights from all over the world, without the hassle of managing language barriers.
The Time-Saving Potential of AI-Driven Comment Analysis
One of the most significant advantages of InsightIQ Sentiment is the time it saves. Traditionally, analyzing thousands of comments—often hundreds per product—could take days or even weeks. With InsightIQ, this process is reduced to minutes. Retail teams can quickly review summarized insights, enabling them to respond to emerging trends faster and make smarter decisions about product assortments, marketing campaigns, and pricing strategies.
Deepen Customer Understanding with Aspect-Based Sentiment Analysis
Understanding not just what customers think but why they think it is critical for refining products and targeting the right market segments. InsightIQ’s aspect-based sentiment analysis goes beyond basic feedback to identify key product attributes that drive customer satisfaction or dissatisfaction. Whether it’s the color, fit, or material, this feature helps retailers focus on the most important aspects of product performance and innovate accordingly.
For example, if comments reveal consistent praise for the fit of a jacket but dissatisfaction with its color options, retailers can use this insight to adjust the color offerings while retaining the popular fit—a much more targeted approach to product improvement and development.
Breaking Language Barriers with Automated Comment Translation
For brands with a global presence, the ability to quickly interpret feedback from different markets is critical. InsightIQ’s automated translation feature makes this possible by seamlessly converting customer comments into English. This ensures that retailers have a comprehensive understanding of their international audience, leading to more tailored global product strategies.
Generative AI Empowers Smarter, Faster Retail Decisions
InsightIQ Sentiment is a game-changing tool for retailers looking to improve their product assortments, marketing strategies, and overall customer satisfaction. By harnessing the power of generative AI, retailers can now analyze customer feedback more quickly and accurately than ever before, saving time while gaining deeper insights into customer sentiment. Don’t let the volume of customer feedback hold you back—start leveraging InsightIQ Sentiment today to make smarter, more profitable decisions for your business.
Explore InsightSUITE’s latest release and discover how generative AI can transform the way you analyze customer feedback and optimize your product strategies. Reach out to your First Insight expert today!
