As families across the country prepare for the upcoming school year, understanding the latest trends in back-to-school footwear shopping is crucial for retailers. We sourced a Back-to-School Footwear Shopper Survey report, along with the FDRA and FFANY, that reveals significant insights into where and how families are buying shoes, the impact of social media on their purchasing decisions, and how inflation is shaping spending habits.
Check out these essential statistics that can help retailers better meet the needs of their customers. From the preference for local chains and big-box stores among budget-conscious shoppers to the increasing influence of social media on higher-income families, these trends provide a clear picture of the current market landscape.
These insights offer actionable strategies for optimizing inventory, tailoring marketing efforts, and enhancing both online and in-store shopping experiences.
Back-to-School Footwear Consumer Shopping Trends
Retailer Type Shopping Preferences
- 67% of families earning under $50,000 shop at local chains or big box retailers.
- 22% of families in the West shop at brand’s own stores or outlets.
Spending Trends
- 82% of all families buy back-to-school shoes from mid-July to September 1.
- Families in the West are expected to spend the most on shoes, with 23% planning to spend over $300.
Social Media Influence
- 45% of upper-income families use Instagram for research and shopping.
- Over 30% of families earning less than $50,000 do not use social media for research or shopping.
Delivery Speeds
- 36% of consumers are okay with delivery taking more than 2 days.
- 64% of families earning more than $50,000 are willing to get shoes in 3–5 days.
Dive into the data and see how you can step up your game this back-to-school season by leveraging First Insight’s AI-driven VoC solutions to make informed, profitable business decisions.
Why First Insight?
Retailers can leverage First Insight's cutting-edge AI and Voice of Customer (VoC) solutions to make informed decisions that drive profitability. Our platform collects real-time consumer feedback, transforming it into actionable insights. Enabling retailers to optimize product assortments, pricing strategies, and inventory decisions - ensuring they meet customer demands effectively.
