Crocs had fallen out of favor with consumers, but has since reemerged as a top shoe brand among Millennials and Generation Z. Celebrities including Justin Bieber, Post Malone, and Priyanka Chopra have all embraced the rubber shoes and the Crocs “Come As You Are” slogan. Predictive Analytics for retail helped Crocs capitalize on mainstream popularity and kept their shoes relevant with consumers.
Learn how Crocs specifically uses First Insight for merchandising and buying decisions in our Case Study, or read the full article in NRF’s STORES Magazine with the link below.
REQUEST A DEMO
You can unsubscribe at any time. By submitting this form, you agree to our Privacy Policy.
