Camuto Group Finds Success Through Customer-Driven Assortments

How Camuto Group uses the voice of their customer to inform product development, pricing and assortment planning; driving sales and increasing margins on new products.

Leah Robert, former Chief Communications & Strategic Development Officer at Camuto Group, explains how the fashion footwear brand uses First Insight’s predictive analytics for retail platform and the Voice of the Customer data to inform product development, and help fashion buyers make better decisions. Camuto Group also leverages retail analytics for retail price optimization—effectively increasing sell-through and margin by determining how much customers are willing to pay for each style. Leah shares examples of specific wins Camuto Group has experienced by working with First Insight in this business case study video.