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Fast-changing consumer preferences, inflation, and supply chain shortages will continue through the rest of 2021 and likely into the new year with consumer demand outpacing supply. The Rockport Company is leveraging First Insight’s predictive analytics solution and real-time Voice-of-Customer price elasticity data to optimize their assortments, brand messaging, and pricing and deepen their customer understanding. The webinar was moderated by Matt Priest, President and CEO, FDRA.
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