
Greg Petro's Forbes Blog
First Insight CEO Greg Petro is widely recognized as a thought leader who challenges the status quo. Read his thought-provoking perspectives in his weekly Forbes articles.
Posts by Greg Petro:


Greg Petro's Forbes Blog
How Wawa Became America’s Best-Loved Convenience Store and a Retail Phenomenon

Greg Petro's Forbes Blog
Half of Consumers Say AI-Generated Ads Are a Turnoff

Greg Petro's Forbes Blog
Consumer Ad Overload Is Eroding Retailers’ Digital Marketing Efforts

Greg Petro's Forbes Blog
Sinking Consumer Confidence Raises Odds of a 2025 Recession

Greg Petro's Forbes Blog
Retailers Seek Gen Z as Core Groups Age Out, Families Shrink

Greg Petro's Forbes Blog
Social Media Marketing to “Zennials” Is Complex, but Effective

Greg Petro's Forbes Blog
Forecasters Predict Tepid Holiday Sales Growth as Consumers Lean In to Austerity

Greg Petro's Forbes Blog
Could Amazon Pharmacy Become the Largest Drug Store in the USA?

Greg Petro's Forbes Blog
Retailers Expect To “Eat” Latest Tariff Hikes, Not Raise Prices

Greg Petro's Forbes Blog
Does Nike Need a Brand Makeover…or What?

Greg Petro's Forbes Blog