Greg Petro's Forbes Blog
Greg Petro's Forbes Blog
Does Nike Need a Brand Makeover…or What?
Greg Petro's Forbes Blog
How Ross, Warby Parker, and Cava Are Defying a Choppy Economy
Greg Petro's Forbes Blog
The Gen Z “Underconsumption” Trend: The Canary in the Coal Mine?
Greg Petro's Forbes Blog
Starbucks Has Lost Its Way (Again) And Founder Howard Schultz Knows Why
Greg Petro's Forbes Blog
For Retailers and Brands, the Next Recession May Already Have Begun
Greg Petro's Forbes Blog
Sagging Sales at Starbucks, McDonald’s, and Apple Betray the "Soft Landing" Meme
Greg Petro's Forbes Blog
The Apparel Industry’s Stubborn Low-Tech Forecasting Problem
Greg Petro's Forbes Blog
The Dark Side Of Technology: The Tyranny Of Now
Greg Petro's Forbes Blog
Gen Z May Be the Most-Studied Consumer in History: Here’s What We Know So Far
Greg Petro's Forbes Blog
Discount Retail Chains Are on a Roll as Consumers Trade Down
Greg Petro's Forbes Blog