Greg Petro's Forbes Blog
Greg Petro's Forbes Blog
First Insight CEO Greg Petro is widely recognized as a thought leader who challenges the status quo. Read his thought-provoking perspectives in his weekly Forbes articles.
Posts about Brand Experience:
Greg Petro's Forbes Blog
Amazon's Department Store Disruption: If You Can Beat Them... Why Join Them?
Greg Petro's Forbes Blog
The Zoom Effect: Revlon vs. Crocs
Greg Petro's Forbes Blog
P&G vs Unilever: What Does Next-Gen Experience Management Mean for CPG?
Greg Petro's Forbes Blog