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Greg Petro's Forbes Blog

First Insight CEO Greg Petro is widely recognized as a thought leader who challenges the status quo. Read his thought-provoking perspectives in his weekly Forbes articles.

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Posts about Product Experience:

Greg Petro's Forbes Blog

The Zoom Effect: Revlon vs. Crocs

Greg Petro's Forbes Blog

Are American Express and Amazon Too Big To Succeed?

Greg Petro's Forbes Blog

P&G vs Unilever: What Does Next-Gen Experience Management Mean for CPG?

Greg Petro's Forbes Blog

How Ford and Volvo Are Embracing Next-Gen Experience Management

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