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Greg Petro's Forbes Blog

First Insight CEO Greg Petro is widely recognized as a thought leader who challenges the status quo. Read his thought-provoking perspectives in his weekly Forbes articles.

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Posts about rebranding:

Consumer Shopping

Greg Petro's Forbes Blog

Retail Brand Clout Fades as Savvy Consumers Shop Around

Express Storefront

Greg Petro's Forbes Blog

Express, Inc.’s New Boss Is a Retail Branding Maven

Greg Petro's Forbes Blog

Levi’s New CEO Delivering on the “Denim Apparel Lifestyle” Rebrand

Greg Petro's Forbes Blog

How Amazon, Walmart and Chick-fil-A Turned COVID Into Branding Gold

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