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Greg Petro's Forbes Blog

First Insight CEO Greg Petro is widely recognized as a thought leader who challenges the status quo. Read his thought-provoking perspectives in his weekly Forbes articles.

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Posts about brand perception:

Greg Petro's Forbes Blog

How Abercrombie Survived Aging Preppies and COVID to Become a Wall Street Darling

Greg Petro's Forbes Blog

Brand Accountability Matters: Say What You Mean and Mean What You Say

Greg Petro's Forbes Blog

How Amazon, Walmart and Chick-fil-A Turned COVID Into Branding Gold

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