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Greg Petro's Forbes Blog

First Insight CEO Greg Petro is widely recognized as a thought leader who challenges the status quo. Read his thought-provoking perspectives in his weekly Forbes articles.

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Posts about gen x:

Greg Petro's Forbes Blog

Gen Z May Be the Most-Studied Consumer in History: Here’s What We Know So Far

Sustainability in retail

Greg Petro's Forbes Blog

Is Sustainability Sustainable in Retail?

Gen Z Is Driving Growth in New Shopping Formats—But are Retailers Paying Attention?

Greg Petro's Forbes Blog

Gen Z Is Driving Growth in New Shopping Formats—But are Retailers Paying Attention?

Greg Petro's Forbes Blog

Pandemic and In-Store Promotions: Younger Generations Don’t Need Them, Older Generations Don’t Want Them

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