Greg Petro's Forbes Blog
Greg Petro's Forbes Blog
First Insight CEO Greg Petro is widely recognized as a thought leader who challenges the status quo. Read his thought-provoking perspectives in his weekly Forbes articles.
Posts about Gen Z:
Greg Petro's Forbes Blog
Led by Gen Z, the Retail Industry Crisis Brews Over New Film Exposé
Greg Petro's Forbes Blog
Sinking Consumer Confidence Raises Odds of a 2025 Recession
Greg Petro's Forbes Blog
Retailers Seek Gen Z as Core Groups Age Out, Families Shrink
Greg Petro's Forbes Blog
Social Media Marketing to “Zennials” Is Complex, but Effective
Greg Petro's Forbes Blog
How Ross, Warby Parker, and Cava Are Defying a Choppy Economy
Greg Petro's Forbes Blog
The Gen Z “Underconsumption” Trend: The Canary in the Coal Mine?
Greg Petro's Forbes Blog
Gen Z May Be the Most-Studied Consumer in History: Here’s What We Know So Far
Greg Petro's Forbes Blog
Big Retail’s Trending Brand Is Private Label, Led By Gen Z
Greg Petro's Forbes Blog
Brands Like OBEY and Gucci Confront a New, Shifting Post-Covid Normal
Greg Petro's Forbes Blog