Zara has long been known as the fast-fashion darling of the retail industry. I’ve written about its successes in an article in 2012 and again in 2015.
Since opening its first store in 1975, Zara ’s dedication to listening to its customers has remained constant, and its processes have become a model for the entire fashion industry to at least consider, if not try to copy.
Zara is owned by Inditex, one of the world’s largest fashion retailers, and operates more than 2,000 stores across 96 markets. Zara’s sales have increased around 12 percent a year over the last 15 years.
on Forbes
What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays
We partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings.
View the InfographicThe State Of Consumer Spending: Gen Z Influencing All Generations To Make Sustainability-First Purchasing Decisions
We partnered with The Wharton Baker Retailing Center and asked consumers in the U.S. how sustainable practices are impacting shopping habits and purchase decisions.
Read the ReportInsightSuite for Small Business
Specialized Tools for Small & Emerging Businesses
The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.
Learn moreMaximize Value, Speed & Profit
Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.
Get the Free E-bookKohl's Creates Value W/Predictive Analytics
Learn How First Insight's Predictive Tools Fuel Kohl's Success
As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.
Watch the WebinarConsumer Sustainability Survey 2021
The First Industry-Wide Consumer Study On Shoe Sustainability
This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.
Download the Webinar & FindingsNavigating Disruption
How The Rockport Company is Optimizing Assortments and Pricing with Data + Digital Product Testing
Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.
View the Webinar & HighlightsHOTTER SHOES ATTRACTS YOUNGER AUDIENCE VIA ‘VOICE OF CUSTOMER’ ANALYTICS
While the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.
Read the Case Study