Zara has long been known as the fast-fashion darling of the retail industry. I’ve written about its successes in an article in 2012 and again in 2015.
Since opening its first store in 1975, Zara ’s dedication to listening to its customers has remained constant, and its processes have become a model for the entire fashion industry to at least consider, if not try to copy.
Zara is owned by Inditex, one of the world’s largest fashion retailers, and operates more than 2,000 stores across 96 markets. Zara’s sales have increased around 12 percent a year over the last 15 years.