home goods

 

Take the Guesswork Out of Design, Pricing, and Merchandising  

Rising competition, shifting consumer demands, and supply chain challenges mean brands can no longer rely on outdated methods. First Insight empowers home and furniture retailers to make smarter, customer-driven decisions by combining consumer feedback with AI. By placing the Voice of the Customer at the center of every choice, our platform helps eliminate guesswork, reduce markdowns, and drive profitability. 

Value Score Engagement Graphic

 

Solutions Across Every Decision

home goods graphics

Product Design & Development

Identify customer preferences for materials, styles, and finishes, reducing reliance on costly samples, all while increasing confidence in final designs. Explore untapped white space opportunities to introduce innovative products that align with customer desires and market trends, ensuring your home goods line is both relevant and profitable. 

home goods graphics 7

Merchandising & Planning

Build successful assortments by leveraging data-backed insights into consumer demand. Our platform informs when to buy deep or cut the tail off, helping you avoid overstocking or understocking. By understanding what drives consumer choices, you can streamline production and sourcing processes, creating assortments that meet aesthetic expectations and financial targets. 
home goods graphics 8

Pricing

Use consumer data to establish initial price points that resonate with your audience while maximizing demand. Optimize markdown strategies to reduce excess inventory and protect margins, ensuring your pricing strategies capture value and drive sales throughout the product lifecycle. 

home goods graphics 9

Marketing

Improve brand perception and drive conversion rates by aligning your campaigns with what customers truly want. First Insight enables you to develop targeted messaging based on direct consumer feedback, helping you identify the ideal audience for your home collections. 

home goods graphics 10

Wholesale Sales

Enhance your wholesale partnerships with human and AI-driven insights that improve sell-in and secure optimal terms. Equip your sales team with data to demonstrate why your products will succeed, ensuring confident buy-in from retailers. 

First Insight screen mockup web

What’s driving your customers’ buying decisions?

Talk with us today to see how First Insight can help your team turn customer feedback into actionable insights, optimize your strategies, and deliver products that drive profitability. 
Let's Talk
Home Goods value score web

How It Works

First Insight combines direct consumer feedback with advanced AI to produce Value Scores™—actionable metrics that forecast product performance. Whether introducing new styles, entering untapped markets, or refining your inventory mix, First Insight provides the clarity you need to make confident choices.

The Value for Home Goods & Furniture Brands 

  • Shorter Time to Market: Reduce development time by up to 40% with data-informed designs.
  • Higher Sell-Through Rates: Achieve a 12% increase by aligning products to customer preferences.
  • Improved Financial Outcomes: Experience 4-10% gains in sales and gross margins while reducing markdowns by 25-50%.

Proven Impact Across the Industry
Leading home goods brands trust First Insight to transform decision-making. From sofas and dining sets to lighting and decor, First Insight helps you turn consumer preferences into business success. 

Trusting the Process: Hush Puppies + First Insight

Hear how leveraging digital product testing software created a chain reaction of data-driven decisions that impacted Hush Puppies' bottom line in a meaningful way. Leveraging our Retail Decision Platform, they achieved a:

  • 42% reduction in styles 👟
  • 60% increase in adoption 📈
  • 39% increase in wholesale sales 💵
  • 29% increase in pairs ordered per style 👞

This is more than a data-driven success story. It's a testament to the power of embracing technology and giving your customers a seat at the table to boost profitability throughout your footwear operations.

 

Stop Reacting. Start Predicting.

4-10% Increase in Sales and Gross Margin
30% Reduction in Sample Costs
80% Increase in New Product Success Rate

“Art met science and a new brand was born.

francesca’s used customer-facing analytics in partnership with First Insight to bring franki by francesca’s to market in 103 days during a global pandemic.”

CEO, francesca's  

"We saw a 12% increase in sell-through for products tested with First Insight vs untested products."

Head of Digital Product
Marks & Spencer

small-header-graphic

Ready to optimize assortments & drive profitability?

Fill out our form to request more info, pricing information, or a free demo personalized for your business case.