Shoe Shoppers Sound Off on Sustainability - What they Understand, What Brands Should Prioritize

Featured Image

 

About this Podcast

Gretchen Jezerc, SVP Marketing at First Insight, and Andy Polk SVP of FDRA+FFANY discuss key takeaways from their joint sustainability report. This episode is a special review of FDRA's shoe shopper survey on sustainability, conducted along with First Insight. Hear what grabs shoe shoppers' attention on eco-friendly materials, products and processes to how much more they are willing to pay for sustainable shoes! If you want to get real ROI at the cash register for your sustainable efforts, listen to this important episode!

Access the Report Discussed in this Podcast

FDRA-Shoe-Sustainability-Report-CTA

 

eco-fashion  predictive analytics  consumer preference  Footwear  Podcast  sustainability  consumer spending  FDRA  CONSUMER REPORT  sustainable packaging  Consumer Purchase Behavior  Purchase Decisions  Consumer Survey

Looking for more info? Complete the form below.