MichaelAppel-GregPetro-EdwardHertzman

When rue21 filed for Chapter 11 in 2017, the fast fashion retailer was in danger. They needed a quick turnaround strategy, and employed First Insight’s predictive analytics and artificial intelligence for retail platform to help. Rue21 quickly realized that they had lost sight of their customer, and 93% of their in-store product tests had been failures.

By leveraging First Insight’s retail analytics, rue21 has greatly improved their product success rates and now deliver products their customers want to buy. Watch the business case study video, How Data Helped rue21 Avoid Becoming a Retail Cautionary Tale, featuring First Insight CEO Greg Petro and rue21 CEO Michael Appel, hosted by president and founder of Sourcing Journal Edward Hertzman to learn how data and retail predictive analytics helped rue21 succeed in its quick turnaround.

at Sourcing Journal

January 28 2020 by SJ Staff

Greg Petro predictive analytics retail Set Entry Price Points rue21 sourcing journal Improve Product Success retail trends Improve Product Success Rates

What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays

We partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings.

View the Infographic

The State Of Consumer Spending: Gen Z Influencing All Generations To Make Sustainability-First Purchasing Decisions

We partnered with The Wharton Baker Retailing Center and asked consumers in the U.S. how sustainable practices are impacting shopping habits and purchase decisions.

Read the Report

InsightSuite for Small Business

Specialized Tools for Small & Emerging Businesses

The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

Learn more

Free Ebook

Maximize Value, Speed & Profit

Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

Get the Free E-book

Roundtable Video

Kohl's Creates Value W/Predictive Analytics

Learn How First Insight's Predictive Tools Fuel Kohl's Success

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

Watch the Webinar

Webinar

Consumer Sustainability Survey 2021

The First Industry-Wide Consumer Study On Shoe Sustainability

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

Download the Webinar & Findings

Supply Chain & Pricing

Navigating Disruption

How The Rockport Company is Optimizing Assortments and Pricing with Data + Digital Product Testing

Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.

View the Webinar & Highlights

Case Study

HOTTER SHOES ATTRACTS YOUNGER AUDIENCE VIA ‘VOICE OF CUSTOMER’ ANALYTICS

While the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.

Read the Case Study

Sourcing Journal: How Data Helped rue21 Avoid Becoming a Retail Cautionary Tale

What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays