The future looks bright for subscription box services. Currently, 25% of consumers take advantage of subscription box services, and another 32% plan to sign up for them in the next six months, according to a survey by tech firm First Insight.
While the prospect of increased sales volume is welcome, a barrage of incoming orders can overwhelm up-and-coming subscription box companies. Packing and shipping customer orders in house may work fine when the business is just getting off the ground, but that arrangement is less than ideal when order volume picks up.
Order fulfillment also can be a burden for established retailers and ecommerce companies that opt to add a subscription channel. Their internal fulfillment and distribution operations often are ill-equipped to meet the unique needs of subscription box customers.
at Multi Channel Merchant
