On Tuesday, June 24th, 2014 Greg Petro, President and CEO of First Insight, sat down with hosts Trish Regan and Adam Johnson on Street Smart TV. Their discussion was centered around how consumers respond when retailers fail to meet their expectations with regard to product and brand perception.
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Solutions
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Concept Research, Ideation & Sourcing Have your consumers guide you on early concept ideas and trends.
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Product Design Insights Create products more consumers will love and value.
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Assortment Building Create more successful assortments.
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Assortment Rationalization Optimize investments and remove the long tail.
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