Retail Technology Innovation Hub Mentions First Insight | Boden Expands Partnership with First Insight as Retailer Taps AI Powered Decision Intelligence
Boden, a UK-based online apparel retailer, is leveraging First Insight’s AI powered decision intelligence to integrate real-time consumer demand signals into product, merchandising, and pricing strategies.
Through an expanded partnership with the company, Boden says it is ensuring that every design, pricing, and inventory decision is aligned with what consumers actually want, not just what past sales data suggests. Following an initial engagement, it is now deploying First Insight’s predictive analytics and proprietary Value Score across womenswear, swimwear, accessories, and childrenswear.
"Boden has always been about delivering fashion our customers love - bold, joyful designs that make them feel great," said Katherine Danneberg Mattey, Chief Commercial Officer at Boden. "But getting it right every time isn’t easy. First Insight’s AI helps us truly think like our customers, ensuring every product, every price, and every decision aligns with what they really want. This partnership is helping us move faster, bet bigger on winners, and stay true to what makes us special."
"Consumers are evolving faster than ever - your decisions should too. Relying on intuition or backward-looking sales data is no longer enough," says Greg Petro, CEO at First Insight. "With First Insight’s AI powered predictive analytics, Boden can access real-time consumer input with speed, scale, and science, turning it into data backed decisions that drive profitability and customer engagement."
Read article on Retail Technology Innovation Hub.
