Sale-Image The age of discounting may finally be winding down.

Conventional wisdom and consumer research have long dictated that blasting out coupons is the best way to trigger a shopper to buy. But new research from product pricing solutions firm First Insight reveals that some purchasers might be kicking their addiction to promos, and focusing on another product attribute instead.

Read the Full Article at Sourcing Journal

June 26 2018 by Jessica Binns for Sourcing Journal

pricing technology consumer study sourcing journal

What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays

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InsightSuite for Small Business

Specialized Tools for Small & Emerging Businesses

The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

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Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

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Kohl's Creates Value W/Predictive Analytics

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As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

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Supply Chain & Pricing

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Case Study

HOTTER SHOES ATTRACTS YOUNGER AUDIENCE VIA ‘VOICE OF CUSTOMER’ ANALYTICS

While the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.

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Consumers Breaking Up With Discounts, Choose Quality Instead

What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays