The Spanish fashion brand will use the company's predictive analytics solution.

Spanish fashion brand Desigual said it has partnered with First Insight Inc. and its predictive analytics solutions to help inform product development in women’s, men’s and children’s wear as well as footwear and accessories.

Terms of the deal were not disclosed. The companies said the partnership aimed to help the brand leverage consumer insights to “fuel apparel designs and pricing decisions.” First Insight helps brands and retailers determine products and styles that resonate with shoppers as well as the price points they are willing to pay.

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April 4 2017 by Arthur Zaczkiewicz for Women's Wear Daily

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