Exclusive: First Insight Acquires Digital Marketing Platform SnapRetail

AXIOS Mentions First Insight | Exclusive: First Insight Acquires Digital Marketing Platform SnapRetail

First Insight, a marketing tech company, acquired digital marketing company SnapRetail, CEO Greg Petro tells Axios exclusively.

Driving the news: The deal marks the first in a series of planned acquisitions around developing First Insight's "concept-to-conversion" marketing platform.

Details: First Insight is profitable, according to Petro, who declined to comment on deal terms for SnapRetail.

Zoom in: First Insight folding in SnapRetail's capabilities will help retailers and brands engage in real-time with customers to better increase in-store traffic and online sales.

"You don't get too many chances to engage consumers before they decide maybe you're not as relevant as you would like," Petro says.

Zoom out: Despite the pullback in discretionary and ad spending last year, Petro believes there will be more growth opportunities this year.

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• There's more certainty around the economy, which should buoy consumer spending , and bring more dollars back into the ad market, Petro says.

What's next: Regarding its future M&A strategy, First Insight plans to invest in enabling revenue optimization, pricing capabilities and AI capabilities.

• It also is working on enhancing companies' capabilities around packaging, testing and incorporating sustainability.
• He also sees opportunity to expand across more geographies.

Read full article on AXIOS.
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