Retail Customer Experience News Mentions First Insight | Family Dollar Partners with First Insight on Merchandise Strategy Refinement
Family Dollar is partnering with First Insight, a voice of the customer retail solution, to refine the retailer's merchandise assortment strategy by leveraging First Insight's predictive analytics.
The goal is to ensure Family Dollar products meet evolving consumer expectations, according to a press release.
"Listening to our customer and inspiring her with everyday essentials and must-have items of the season is at the core of everything we do," Bonita Price, senior vice president of merchandising at Family Dollar, said in the release. "First Insight's platform gives us fast, actionable insights into our customers' preferences, which has already provided significant value. We are excited to see this partnership grow."
Read the article on Retail Customer Experience.
