Customer-centric merchandising platform First Insight is continuing its international expansion with the opening of new offices in London and Chennai, India – and the addition of a number of international retailers to its client roster, including Superdry and Bata India.

The US-based company gathers real-time consumer data and applies predictive analytics to help retailers to make better product investment, pricing and marketing decisions.

Among additions to its global capabilities, the company has also added more than 12 new currencies and ten new languages to its platform.

April 4 2019 by Leonie Barrie for Just-Style

predictive analytics customer centricity International global expansion

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