Read on fibre2fashion.com

First Insight, a technology company transforming how leading retailers make product investment and pricing decisions, has entered into a partnership with international clothing retailer Desigual to provide consumer-driven predictive analytics. The partnership will empower Desigual to make faster and more precise design decisions in some of its categories.

Through First Insight's online social engagement tools, Desigual will gather preference data on new products from its customers. This data will then be analysed by First Insight's predictive models to better understand Desigual's customer base in order to manufacture products that align with their needs in categories such as women's, accessories, men's, kids' and shoes.

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April 6 2017 by Fibre to Fashion

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