First Insight made the grade by being named a “representative vendor” in the 2022 “Gartner Market Guide for Retail Unified Price, Promotion and Markdown Optimization [UPPMO] Applications — Short Life Cycle” as well as the “Gartner Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications — Long Life Cycle.”
"The inclusion in these reports reflects the value proposition of First Insight’s pricing platform, said Greg Petro, Chief Executive Officer of First Insight. Petro said the Gartner recognition “confirms the value we offer to all businesses across diverse sectors as they attempt to navigate the turbulence of rising material costs, inventories misaligned with demand and recessionary pressures.”
“Retailers and brands today face significant challenges, and offering the right price across all consumer touchpoints is one of the most critical,” Petro added. “By using predictive analytics and voice-of-customer software to optimize pricing, companies are better equipped to keep pace with consumers’ fast-changing needs, preferences and willingness to pay. The best part is we are proven to deliver the results in driving better decisions on pricing.”
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