EMARKETER Mentions First Insight | Influencers Say Meta's Platforms Will Benefit Most if a US TikTok Ban Ensues

Key stat: A third (33%) of US influencers believe that if TikTok is sold or banned in the US next year, Facebook Reels will become the next major player in short-form video, per August 2024 data by First Insight. Instagram Reels is close, at 32%.

Beyond the chart:

Nearly all (96%) retailers are aware of the potential TikTok ban, yet only 28% have a specific contingency plan in place, per the same First Insight report.
Both public and regulatory support for a TikTok ban is down, compared with attitudes measured last year, per Pew Research.

Use this chart: Marketers can use this chart to justify the exploration of other short-form video platforms and investment in video assets that align across multiple channels. Marketers working with influencers can also use this chart to anticipate channel growth.

EMARKETER Influencer Chart Read article on EMARKETER.

September 26 2024 by eMarketer Editors

retailers social media consumers Report consumer behavior consumer spending Influencer 2024 TikTok influencers

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Influencers Say Meta's Platforms Will Benefit Most if a US TikTok Ban Ensues

EMARKETER Mentions First Insight | Influencers Say Meta's Platforms Will Benefit Most if a US TikTok Ban Ensues

What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays