Intradeco Holdings and First Insight have joined forces to tackle customer concerns and bring best-selling products to market faster.
The global vertical manufacturing company that supplies casual clothing to brands like Wrangler and Lee has partnered with the voice of the customer (VoC) retail solutions provider to expand its retail and brand network. Intradeco aims to do so by pulling “predictive and actionable data,” such as silhouette preferences and print or pattern partialities, from First Insight’s VoC platform, which enables users to answer the retail-centric questions their customers frequently ask. The goal, the LCA-certified manufacturing company said, is to “elevate product design and market acceptance.”
“First Insight’s use of predictive analytics will add a great deal of value to the retailers we service and allow us to elevate our product design and assortment,” Lora Murphy, Intradeco’s senior vice president, design and merchandising, said. “Nearly all information in the market comes from an historical perspective, but tapping into current data from the customer gives us a critical point of view missing from typical trend and sales analyses.”
