Shifting consumer behavior and the acceleration of e-commerce has made it more critical than ever for brands to connect directly with their customers. In FN’s latest virtual roundtable, executives from omnichannel retailer Kohl’s and predictive analytics solution First Insight will discuss how data can be leveraged for maximum retail benefit.

On Tuesday Nov. 17 at 11 a.m. ET, FN will host “Winning Product Experiences: How Kohl’s Creates Value with Predictive Analytics and Product Differentiation.” Moderator FN deputy editor Sheena Butler-Young will be joined by Dan Plas, SVP and general manager of accessories, jewelry, footwear & gifting at Kohl’s, and Jim Shea, chief commercial officer of First Insight.

at Footwear News

November 4 2020 by Madeleine Streets for Footwear News

retailers predictive analytics Webinar customers voice of the customer Wholesaler Kohl's

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