As the beauty industry rethinks product testers, Kosas is rolling out a new e-commerce approach to sampling.
On May 21, the cosmetics brand will officially announce its new Kosas Try Outs, which soft-launched on April 22. Exclusively on the Kosas DTC site, the new sampling system lets customers buy samples and apply their cost as a credit for a full-size item. Samples are available for 12 products on the site in all shades of a given item. Individual samples range from $3-$5. A “take the site home kit” for $35 offers the full shade range of 12 products including concealer, tinted face oil, bronzers, blushes and lip products.
The Kosas Try Outs program “mimics the in-store experience, in that you can touch and feel every single shade, so that you can precisely find your exact match,” said Sheena Yaitanes, founder of Kosas.
Consumers remain wary of in-store sampling. According to January 2021 data from predictive analytics firm First Insight, 71% of respondents said they feel unsafe testing beauty products in-store. That number is even higher for women alone, at 80%.
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