Greg Petro is CEO of First Insight The one segment the pandemic has affected the most is millennials, according to newly concluded research from First Insight, a digital product testing and decision-making platform. But what about the rest of the market, including the other generations – will the coronavirus affect their behavior in the long term? We posed three quick questions to Greg Petro, CEO of retail predictive analytics company First Insight, Warrendale, PA, whose firm released new findings on consumer behavior evolution with the coronavirus outbreak (see story): As uncertainty leads to fear, consumers are reacting – and so are the markets. ![]() ![]() What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and DelaysWe partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings. View the Infographic![]() ![]() The State Of Consumer Spending: Gen Z Influencing All Generations To Make Sustainability-First Purchasing DecisionsWe partnered with The Wharton Baker Retailing Center and asked consumers in the U.S. how sustainable practices are impacting shopping habits and purchase decisions. Read the Report![]() Featured Product
InsightSuite for Small BusinessSpecialized Tools for Small & Emerging BusinessesThe fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands. Learn more![]() ![]() Maximize Value, Speed & ProfitLearn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster. Get the Free E-book![]() ![]() Kohl's Creates Value W/Predictive AnalyticsLearn How First Insight's Predictive Tools Fuel Kohl's SuccessAs one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business. Watch the Webinar![]() Webinar
Consumer Sustainability Survey 2021The First Industry-Wide Consumer Study On Shoe SustainabilityThis industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize. Download the Webinar & Findings![]() Supply Chain & Pricing
Navigating DisruptionHow The Rockport Company is Optimizing Assortments and Pricing with Data + Digital Product TestingLearn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools. View the Webinar & Highlights![]() Case Study
HOTTER SHOES ATTRACTS YOUNGER AUDIENCE VIA ‘VOICE OF CUSTOMER’ ANALYTICSWhile the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time. Read the Case StudyWhile the majority of consumers are worried about the virus’ overall impact, millennials’ behavior is changing more dramatically than any other generation – cutting their total spending, stocking up on groceries, using public transportation less and staying indoors. Read the Full Article at Luxury Daily if you are a subscriber, or Download below |
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