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First Insight has been making headlines for over a decade. Browse our press coverage for thought leadership, industry news, partnership announcements, and more.

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Big Data Can Make or Break a Product — Here's How to Use it the Right Way

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Survey: Generations differ on importance of sustainability

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Sustainability more embedded in purchase decisions

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NRF 2020 - Retail technology launches and developments

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Baby Boomers and Gen Z Are at Opposite Ends of This Spectrum

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Generation Z Willing to Pay More for Eco-Friendly Products

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Why First Insight Added Attribute-Level Analytics to Product Decision Platform

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Keeping pace: A timeline of two years in athletics retail

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First Insight Expands Product Testing Platform for Greater Scale

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Recognizing & Capitalizing on Winning SKUs

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Hotter's new management drives digital growth

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Li & Fung uses digital consumer testing for better decisions

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