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First Insight has been making headlines for over a decade. Browse our press coverage for thought leadership, industry news, partnership announcements, and more.

Resource Center Case Studies First Insight Blog Greg Petro's Forbes Blog Podcasts Reports Webinars First Insight in the News Analyst Coverage Press Releases

Press Coverage

First Insight and PTC Solution Helps Brands Meet Consumer Demands

Press Coverage

The smartwatch market is running out of time — can it recover?

Press Coverage

Global retailer in new agreement with First Insight

Press Coverage

Lingerie Retailer Brings Voice Of Customer Into Product Decisions

Press Coverage

Etam Inks Deal With First Insight on Consumer Engagement Solutions

Press Coverage

Shoppers Expect Deep Discounts, Will Travel 100 Miles for 50% Savings

Press Coverage

First Insight Tested Consumers Gave White, Floral Patterns a Thumbs-up

Press Coverage

Consumer Testing Metadata Reveals Impact of Apparel Markdowns

Press Coverage

Fung Global: Consumers Unwilling to Pay Full Price Pile Pressure on Retailers

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You're Willing to Pay More for Athleisure

Press Coverage

Consumers only willing to pay 76% of full price

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Pricing Report Shows the Negative Impact of Apparel Markdowns

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