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Press Coverage

First Insight has been making headlines for over a decade. Browse our press coverage for thought leadership, industry news, partnership announcements, and more.

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Press Coverage

Markdown Mania: A Symptom of the Wrong Product at the Wrong Price

Press Coverage

Retailers Flock to NRF’s Big Show Seeking Solutions, and Insights

Press Coverage

The Markdown Virus is Worse Than Retailers Think

Press Coverage

First Insight Partners With HSN to Identify Top-Performing Products

Press Coverage

First Insight and PTC Solution Helps Brands Meet Consumer Demands

Press Coverage

The smartwatch market is running out of time — can it recover?

Press Coverage

Global retailer in new agreement with First Insight

Press Coverage

Lingerie Retailer Brings Voice Of Customer Into Product Decisions

Press Coverage

Etam Inks Deal With First Insight on Consumer Engagement Solutions

Press Coverage

Shoppers Expect Deep Discounts, Will Travel 100 Miles for 50% Savings

Press Coverage

First Insight Tested Consumers Gave White, Floral Patterns a Thumbs-up

Press Coverage

Consumer Testing Metadata Reveals Impact of Apparel Markdowns

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