A First Insight study in 2020 found that 62 percent of Gen Z and Millennial participants prefer purchasing from sustainable brands — ones that have the proof to back up claims.
At the start of 2021, we predicted that sustainability would be one of the biggest shifts in the beauty industry.
But how far has the industry come, and what benchmarks are standard now that mass brands are following suit?
The global beauty industry is a $532 billion dollar business and contributes an estimated 120 billion units of waste into landfills every year, not to mention the shipping required to get products from A to B, which is said to contribute more than 1 billion tonnes of C02 per year**.
The burden beauty has on the planet can no longer be ignored, and with the next generation more aware than ever before, consumers are taking action via their purchasing decisions.
A First Insight study in 2020 found that 62 percent of Gen Z and Millennial participants prefer purchasing from sustainable brands — ones that have the proof to back up claims.
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What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays
We partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings.
View the Infographic
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The State Of Consumer Spending: Gen Z Influencing All Generations To Make Sustainability-First Purchasing Decisions
We partnered with The Wharton Baker Retailing Center and asked consumers in the U.S. how sustainable practices are impacting shopping habits and purchase decisions.
Read the Report
InsightSuite for Small Business
Specialized Tools for Small & Emerging Businesses
The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.
Learn more
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Maximize Value, Speed & Profit
Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.
Get the Free E-book
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Kohl's Creates Value W/Predictive Analytics
Learn How First Insight's Predictive Tools Fuel Kohl's Success
As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.
Watch the Webinar
Consumer Sustainability Survey 2021
The First Industry-Wide Consumer Study On Shoe Sustainability
This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.
Download the Webinar & Findings
Navigating Disruption
How The Rockport Company is Optimizing Assortments and Pricing with Data + Digital Product Testing
Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.
View the Webinar & Highlights
HOTTER SHOES ATTRACTS YOUNGER AUDIENCE VIA ‘VOICE OF CUSTOMER’ ANALYTICS
While the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.
Read the Case StudyBelow, five industry experts share how the industry is evolving now that discerning consumers are using their purchasing power to align themselves with values-based brands that put the environment front and center.
WHAT DOES SUSTAINABLE BEAUTY ACTUALLY MEAN?
READ THE FULL ARTICLEat Viva.