Sentiment Analysis Can Make AR Even More Personalized
Other sentiment analytics solutions are being used to shape decisions around product assortments and merchandising. Rue21 has incorporated consumer-driven predictive analytics using data drawn from social media platforms into its design, buying, planning and pricing decisions through a partnership with First Insight. As a result, the product testing period was reduced from six to nine months to two days, and the retailer saw margin increases as high as 6% on the products processed through the platform.
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