Senior retail executives are too quick to dismiss the impact that pricing and new technologies are having on consumer purchase decisions according to a new report, The Pricing Disconnect Between Senior Retail Executives and Consumers. The report surveyed consumers and senior retail executives about consumer shopping habits, purchase behavior and influences driving purchase decisions.
With rapid changes occurring in the industry and many challenges plaguing businesses when it comes to people, product and technology, the disconnect isn’t surprising. However, being out of sync with consumers could prove to be fatal over time for many retailers, particularly in this volatile environment of economic uncertainty.
at Total Retail
