Rue21 has partnered with First Insight in a move that is allowing the teen speciality apparel retailer to use predictive analytics to assist with buying decisions on categories including apparel, footwear and accessories.
The company, which operates its Rue21 etc!, Rue+, Ruebeauté!, RueGuy, Ruebleu Swim, and Carbon brands, will test a range of new products to determine which will best drive speed-to-market and eliminate those that under-perform.
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Read BlogExclusive insights into how top retailers from department stores to specialty shops are strategizing for holiday 2024.
Grab Your CopyUncover surprising truths, strategic gaps, and breakthroughs among top CEOs and management in our exclusive report on AI and the future of retail.
Grab Your CopyExclusive insights into how top retailers from department stores to specialty shops are strategizing for holiday 2024.
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