WWD Mentions First Insight | SnapRetail Joins First Insight, Enhancing Voice of the Customer Solutions With Digital Marketing Muscle
First Insight, Inc., the provider of Voice of the Customer (VoC) retail solutions, has acquired SnapRetail, which is also based in Pittsburgh and offers digital marketing services that help retailers and brands drive in-store traffic and online sales.
Terms of the deal were not disclosed.
Greg Petro, chief executive officer of First Insight, said the acquisition augments the company’s “existing decision-making capabilities with even more robust, discrete and actionable data insights.”
“We expect future acquisitions that will further fortify our ability to amplify retail operational outcomes,” Petro said. “SnapRetail’s innovative consumer engagement programs are aligned with and will seamlessly integrate into First Insight’s consumer-centric expertise, adding depth and muscle to our data capabilities aimed at converting consumers into loyal customers.”
First Insight said in a statement that the SnapRetail acquisition follows the recent launch of its My Insight mobile app, “a core enhancement to the InsightSuite platform, empowering retail decision-makers with rapid, private and simplified assortment building and rationalization capabilities.”
InsightSuite differentiates itself from other platforms by actively engaging targeted consumer segments, and “delivering precise, predictive analytics within hours, thereby placing the consumer at the heart of every retail decision — from strategic planning to product development, pricing, planning and marketing — resulting in verifiable increases in sales and profit margins.”
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