Shoppers are ready to purchase apparel and other non-essential items in stores, but with some major changes compared to pre-pandemic.
A recent study by retail predictive analytics company First Insight found that 54% of consumers are ready to buy apparel in-store, but that 65% of women say they will not feel safe trying on clothes in dressing rooms. (By comparison, 54% of men said they would not feel safe trying on clothes in dressing rooms.)
In other findings, 78% of women would not feel safe testing beauty products and 66% would not feel safe working with a sales associate.
at Chain Store Age
