A new survey has some hopeful findings for retailers with shuttered stores even as it shows an increased level of consumer concern about COVID-19.

Amid signals that coronavirus infections may be plateauing in hot spots like New York, a new study by digital product testing and decision-making platform.

Retail Predictive Analytics company, First Insight found that 60% of U.S. consumers feel that stores should reopen by the end of May 2020. Fielded on April 3, the study found increasing optimism among consumers living in several hotspots outside of New York, millennials and men, who were most likely to believe stores should be open weeks earlier -- at the end of April or early May.

at Chain Store Age

April 9 2020 by Marianne Wilson from Chain Store Age

baby boomers millennials Gen Z stores chain store age Generation Z Generation X Coronavirus COVID-19 Men Shopping Behavior Women social distancing

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