First Insights finds add-on sales more common at bricks & mortar
New York – Men and women are spending significantly more in-store than online during a typical shopping engagement, according to a new report by First Insight.
A recent consumer survey about shopping habits, purchase behavior and influences driving decisions found that 71% of respondents (72% of men; 70% of women) typically spend more than $50 when shopping in-store. In contrast, only 54% of respondents (59% of men; 49% of women) are spending more than $50 when shopping online.
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