As the back-to-school shopping season kicks into high gear, safety concerns around in-store shopping have increased during the past month.
That’s according to a consumer study fielded on Aug. 5 by First Insight in which 53% of respondents report that they feel unsafe trying on products in dressing rooms, 49% feel unsafe trying on shoes, and 71% feel unsafe testing beauty products in store.
Fifty-six percent of respondents stated they feel unsafe working with a sales associate, a 30% increase from last month. At the same time, online shopping continues to rise, even at lower, single-digit growth rates than during the height of the pandemic.
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