CSA Mentions First Insight | Survey: Consumers to Dine Out Less, Cook At Home More in 2025
With prices and the cost of living remaining high, consumers say they are looking to save money on food by cooking at home more in 2025.
According to a recent survey conducted by The Harris Poll on behalf of grocery app Flashfood, consumers believe cooking meals at home is not only one of the best ways to save money on food, but also a healthier alternative to takeout or dining out (both 89%). According to the USDA, prices for all food are predicted to increase 1.9% in 2025.
The survey found that 83% of U.S. consumers report that saving money is a bigger priority in 2025 than it has been in other years. A similar number (81%) of those surveyed said saving money on food is a priority for them this year.
"In light of what we already know, which is that the cost of groceries is going to continue to rise, these findings offer really interesting takeaways for U.S. grocers,” said Nicholas Bertram, CEO of Flashfood. “Consumers are going to focus more on cooking at home as opposed to eating out or ordering from restaurants to save money. This is an opportunity for retailers to think creatively about their tech offerings to make sure they enable the purchase of quality, nutritious and affordable food.”
According to a recent survey from First Insight, nearly six-in-10 (57%) consumers are worried about a recession in 2025, and 62% of consumers cite price as what will be the most influential factor in their purchasing decisions.
Flashfood’s survey was conducted online within the United States from Dec. 17-19, 2024 among 2,089 adults ages 18 and older.
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