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Retailers should be aware of some specific millennial shopping trends, according to a new survey.

According to “The State of Consumer Spending: Millennials Flexing their Retail Market Influence,” a study of more than 1,000 U.S. consumers by First Insight, millennials (born 1981-2000) are most likely to spend more than $50 per visit in-store (74%). This compares to 71% of Gen X and 65% of Baby Boomers.

at Chain Store Age

May 14 2019 by Dan Berthiaume from Chain Store Age

millennials Survey Results online shopping subscription boxes in-store shopping Flexing

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